Data on the efficacy of domain names.

jj on September 17, 2018

Despite the merging of search engine and URL address text bars in browsers, domain names matter lots. They convey authority, security, knowledge and brand. Cheap misspellings and hard to remember words make your work forgettable. TranshumanEngineering.com says you are in the deep-know group. That your group is serious (‘engineering’) about taking a radically new step in human development.  An insightful analysis by Mark Bentleyworks through hard to obtain data and produces findings which imply among other things that people who fail to obtain keyword domain names will just pay later, in SEO, marketing costs, or bankruptcy in oblivion.

Two take home messages from Bentley:

  • Keyword domains were able to hit #1 with half as much content.
  • Looking at all Ranking Factors, it’s clear that keyword domains rank more easily due to higher Website Relevancy and measures of links from external websites (Website External Relevancy scores)

Well chosen domain names pay for themselves many times over and rather quickly in marketing savings.


Augmenting Humanity.
TranshumanEngineering.com
$1,100
(Yes, I know that’s cheap.)